The Future of Streaming

It’s beginning to look a lot like cable.

85% of US households have at least one video streaming subscription. Many subscribe to five or more.

The fastest growing segment of streaming is ad-supported, and Netflix and Disney are both about to start running ads as well.

The total price of a household’s streaming subscriptions, the need to switch from this service to that, and now commercials make streaming look a lot like cable.

And the content is on endless repeat.

More than ever, audiences need effective recommendation engines. The 4.5-star world isn’t cutting it.


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  1. Leo McCoy
    Posted September 8, 2022 at 2:05 am | Permalink

    Since digital streaming services are digital, additional digital information can be embedded into the stream to mark where adds are to take place. If you’re streaming to an add-inclusive customer, then an add can be seamlessly inserted into the stream. If they are streaming to an add-free customer, then simply no add is inserted into the stream. It’s not really all that complicated.

    • Posted September 8, 2022 at 10:41 pm | Permalink

      No, it’s not complicated to drop in disruptive, traditional commercials.

      The complications arise with in-show product placements, such as having characters drink a Coke, drive a Ford, or fly on United. Such paid sponsorships can’t be stripped out for audiences paying to avoid advertising. This is why streaming’s trend toward advertising will probably take the disruptive route.

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