Last Wednesday and Sunday, April 13 and 17, we distributed 9,998 pairs of socks to Rikuzentakata and Kesennuma, hard-hit towns that straddle the border between Iwate and Miyagi prefectures. Had we known in the field how close we came to an even 10,000 pairs, we would have tossed another couple of pairs to somebody — […]
Category Archives: Socks for Japan
Upscale Survival Supplies
One week after we began Socks for Japan, I received an email from Sangita Malhotra at Poochkis, a designer of luxury footwear. The company was “looking to start a one-for-one program for Japan relief, where people purchase one of our POOCHKISBASICS or POOCHKISNAKED and one is then sent to Japan through an official 501-c3 charitable […]
Drowning Hearts at Lady River
Last Thursday, Friday, and Sunday, we distributed 10,448 pairs of socks to survivors in Ishinomaki and Onagawa in Miyagi Prefecture. Here’s the route map from our base in Sano using the Tohoku Expressway, a distance of 349 km (217 mi): In a sign that ours is a blessed effort, we found a family that owns […]
Watari and Yamamoto
We are finally reaching the hardest-hit areas of Japan’s disaster zone. With each distribution, we find ourselves among wider destruction and greater need for support. That brings mixed emotions. We’re happy to provide support, but wish it wasn’t needed. I announced last Wednesday that three of us would take 4,000 pairs of socks on a […]
From Your Home to Their Shelter
We on the Socks for Japan team are spending almost all of our time processing socks or distributing them, which leaves few hours per week for emailing confirmations that we’ve received packages and writing reports on our distributions. Just before going to bed ahead of another early-morning departure, however, I’d like to escort you to […]





