Who should NOT Subscribe

I write The Kelly Letter for investors looking for a steady hand in a market that is awash in more conflicting information than ever before, yet abides by the same time-tested rules it has always observed.

Anybody can put up a website. Anybody can send email. Anybody can get interviewed by the ever-growing list of print media, radio programs, websites, and television shows. This does not make them experts, nor does it make their advice sound, nor does it mean you need to take action whenever a call is issued. Their posing as experts makes them tempting advisors to a public that has been taught that investing is easy and necessary. It is neither.

However, when approached with emotional control and a firm grasp on the fact that the phrase “get rich quick” should be struck from the language, it can be profitable.

You may be able to find a service better than mine somewhere, but you won’t find a friendlier, more accessible voice to accompany you on a profitable journey through the stock market. However, my letter is not for everybody.

Here at Kelly Letter headquarters, we gathered comments from people who’ve cancelled their subscription, and found three repeating patterns among them. To save both you and us the trouble of setting up a subscription to a letter that’s not what you’re looking for, please peruse the following comments from subscribers who’ve cancelled. If you’re one of these three types of people, consider carefully whether the letter is right for you.

The Kelly Letter is probably NOT for you if:

  • You Require Perfection

    “I can’t believe you bought when there was another 10 percent of downside to go. You should have waited!”

    Yes, I should have, but calling bottoms is tough to do. That’s why we often average into positions over time, as you can read about here.

  • You Crave Trading Activity Every Week…or Day…or Hour

    “I subscribed more than a month ago and we haven’t bought anything yet. Come on! I thought this was a trading service.”

    It’s not. We’re looking for long-term winners. I do, however, mention every week which of our existing positions are good choices for new money.

  • You Refuse to Understand How the Letter Works

    “Cancel my subscription immediately. You set a target price for PFE at $16. When it hit, I bought, and then you LOWERED the target price the next Sunday morning. Now, I’m sitting on a loss and you’re crowing about the virtue of patience.”

    Every stock on the letter’s Watch List shows a target price. It’s not an active order. When we place an active order, I send a note showing it and it remains in the Open Orders section until it fills or we cancel it. Though nothing could be clearer than our open orders being the open orders listed in the Open Orders section of the letter, about 5 percent of subscribers never quite get that, and think that any price mentioned in the letter is a hard buy or sell order.

If you’re not one of these three types of people, you’ll probably enjoy The Kelly Letter, and I’d like to welcome you!

Subscribe or go to the brochure’s cover page: The Kelly Letter

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